Translation. Localization. Internationalization.

Localization and translation are frequently confused, but they, in fact, refer to two different things. According to the Globalization and Localization Association, providing localization services is the entire process of adapting a product or content to a specific location or market. This means that it is used to hit the bull’s eye of a specific region or area.

On the other hand, the process of converting text from one language to another is known as providing translation services. Translation is one aspect of localization, but localization encompasses a broader range of processes.

Further, Localization makes content more appealing, which increases the audience's likelihood of purchasing. According to a 2014 Common Sense Advisory report, 75 percent of consumers said they were more likely to purchase goods and services if the corresponding product information was written in their mother tongue.

Taking the aforementioned into consideration, anyone attempting to reach a global audience should consider to be provided with both localization and translation services. To truly reach a wider audience, you'll need to localize more than just your website. Additionally, website localization should be accompanied by localizing marketing materials, social media communications, product manuals, training materials, online help, user Interfaces, quick-start guides, service materials, product warranty materials, and disclosure documents; such as terms and conditions. Go local in order to reach global!